3 Reasons Why Small Businesses Need a Content Marketing Strategy

Online is where many of us spend a LOT of time these days. Whether we’re shopping, entertaining ourselves (or the kids), or learning something new, most of us turn to the internet. Statista tells us that in 2021, the average person spent 3 hours and 12 minutes each day on the net. That’s across mobile devices and laptops, with most internet time being consumed over a mobile device. It’s easy to see it’s true — just look up from your screen next time you’re on public transport, or waiting at a café for a friend.

Photo by pixpoetry on Unsplash

What do people do on the internet?

The UK has one of the highest internet user penetration rates in the world. 92.17% of the population access the internet regularly. And when they do, aside from checking and sending emails (85%) and chatting with our friends and family (70–71%), they’re spending their time finding out about goods and services (81%).

The internet has become Britain’s favourite way to window shop. It’s easy and there’s no annoying salesperson letting you know they’ll be “just over there” if you need anything.

But what has that got to do with your small business selling widgets to a local market? A lot actually.

Today’s customers like to learn a little about the things they’re contemplating…