Medium

Victoria Womersley

Victoria Womersley

·

Jun 30

Using Effective Copywriting Techniques to Get Sales

Short sentences lead to big results

Two voice bubbles cut out of white paper on a brown background. One is small and the other large to illustrate the idea of the copywriting technique of starting short.

Victoria Womersley

·

Apr 27

The “So What?” Factor: Why Benefits-led Copy Boosts SaaS Sales

No one cares about your AES-256 encryption and SOC2 compliance. They want to know their business is safe from a headline-grabbing breach.

The “So What?” Factor: Why Benefits-led Copy Boosts SaaS Sales

In

Better Marketing

by

Victoria Womersley

·

Apr 12

Customer Testimonials and Case Studies: Turning Praise into Proof

Online reviews are good. Customer testimonials and case studies are better.

Customer Testimonials and Case Studies: Turning Praise into Proof

In

Better Marketing

by

Victoria Womersley

·

Mar 24

How to Turn Your Google Reviews into Business-Boosting Copy

Harnessing what others say about you is a powerful copywriting tactic.

How to Turn Your Google Reviews into Business-Boosting Copy

Victoria Womersley

·

Jan 31

How to Use the Pratfall Effect in Your Copy

No one is perfect. Fessing up to your faults makes your brand believable.

How to Use the Pratfall Effect in Your Copy

Victoria Womersley

·

Oct 7, 2022

How to Improve Sleep By Understanding The Dark Side of Blue Light

Use blue light to your advantage to improve your sleep, your health and you circadian rhythms.

How to Improve Sleep By Understanding The Dark Side of Blue Light

Victoria Womersley

·

Sep 22, 2022

How an Evening Routine Can Improve Your Health

Have a good evening for a better day.

A book and cup of tea in front of the fire can be the perfect beginning for an evening routine.

In

Invisible Illness

by

Victoria Womersley

·

May 17, 2022

9 Tactics for Building Better Self-Control Backed By Scientific Studies

Self-control is about balance, not denying yourself pleasure.

9 Tactics for Building Better Self-Control Backed By Scientific Studies

In

DataDrivenInvestor

by

Victoria Womersley

·

May 4, 2022

Why SEO’s Important to Your Business: 3 SEO Tasks To Do Today

SEO isn’t hard, mystical or a single job and your done. If you want your customers to find you, SEO tasks will help your business blossom.

Why SEO’s Important to Your Business: 3 SEO Tasks To Do Today

In

Freelancer’s Hub

by

Victoria Womersley

·

Apr 4, 2022

6 Ways to Earn Money From Writing About Things You Love

Blogging isn’t the only way to make money from your writing.

6 Ways to Earn Money From Writing About Things You Love

Victoria Womersley

Victoria Womersley

I’m a freelance copywriter exploring ideas about writing and life that interest me. I hope they interest you too. Email me here: hello@vicwomersley.com

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