Create a Digital Marketing Plan and Grow Your Business
If you have a product to sell or a service you provide, chances are you already do some form of marketing. It might be intentional brand building and structured or it may be a bit more organic. Whichever it is, marketing helps to grow your business. It lets potential customers know that you exist and gives them an idea of what you can do for them. Marketing can be a little bit of a scary prospect but it doesn’t need to be.
What is digital marketing?
Digital marketing is simply the process of promoting your wares. Building relationships with new and existing customers and selling your product with the help of digital resources. This includes Search Engine Optimisation through to Pay Per Click campaigns and onto email marketing, with lots of stops between.
Which digital avenue you choose for marketing depends on what digital assets you have set up. Websites and social media profiles are usually at the core. Where you want to go also informs your strategy. You might not have a website but may be planning to launch one in the foreseeable future. Maybe you just want to improve readership of your work on Medium. Or, you have a website and want to improve traffic, conversion rates and engagement.
