The Cornerstones of Brilliant Business Copy
Writing engaging content for businesses that encourages commitment from customers relies on a few key elements. Business-related copy comes in many guises. From blog writing to social media posts and adverts, and on to white papers and reports — each has their own idiosyncrasies but all are used to engage, motivate and build a relationship with the target audience. Thanks to the growth of digital marketing, writing great business copy now incorporates the use of SEO tactics, as well as understanding the brand tone and texture, speaking to the audience’s desires and pain-points, telling a story, and all the while, adhering to the specific needs of the particular type of content being written — blog vs report, social post vs website content, print vs digital.
Brand tone and texture
Maintaining a consistent ‘voice’ when you speak to your audience through your content helps to build loyalty along with your brand presence. If it all sounds a bit ‘fluffy’ that’s because there are no hard and fast rules on how to do this. However, there are some good guides to point you in the right direction. Your tone may change a little depending on the type of copy you require. A white paper maybe a little more serious (not to mention longer) that a social post or tweet. But the important thing to remember is that it will still sound like it’s…
