Three Content Ideas to Boost SEO
There are lots of reasons why content creation should be an ongoing part of your marketing plan. Instead of going on about adding value, supporting a wider strategy or establishing yourself as an expert, this article looks at link generation and the SEO sides of content. Some types of content can earn you backlinks and shares without too much work. Links and shares can give your content credibility and this is a big winner in terms of SEO. Sure, you’ll need to put in the effort to create your blog, but some blogs have longer legs that go further than other types. So, how do you create content that generates links and shares easily?
Write about the things people care about
Sounds simple right? But if you’re working for, say, a motorcycle business, do you write about the different kinds of motorbikes, or do you write about safety on two wheels? Motorcycles is a pretty broad topic area. Finding threads within that area that are most likely to gain clicks, shares, and backlinks can feel like finding a needle in a haystack. A little more work than just brainstorming headlines on your own — although that’s a fair place to start — is needed to find topics that matter to a big audience. Same goes if you’re a food blogger, interested in water sports or any other topic you can think of. Some content in that space will spread more widely than…
